hlassiege/daryl · 50c9d0c

⑂ 50c9d0c

feat(titles): pull on fear, desire and curiosity triggers

Add a fear lever (mistakes, inverted formats, vague danger) and tag each title with the triggers it uses. The top 3 now opposes triggers so the A/B test shows which drive moves the audience.

hlassiege committed 2026-10-13T11:38:36+02:00 Browse files

50c9d0c parent: c9cb501

modified backend/studio/modules/projects/prompts.py +2 -1 Viewed

@@ -114,7 +114,8 @@ TITLES_SCHEMA = {
114	114	"pattern": {"type": "string",
115	115	"description": "Le motif ou la formule du skill qu'il applique, en deux ou "
116	116	"trois mots."},
117		- "why": {"type": "string", "description": "Une phrase : pourquoi ce public cliquerait."},
	117	+ "why": {"type": "string", "description": "Une phrase : le ou les déclencheurs qu'il active (peur, "
	118	+ "désir, curiosité) et pourquoi ce public cliquerait."},
118	119	"top": {"type": "boolean", "description": f"Un de tes {MAX_TITLES} titres conseillés."},
119	120	},
120	121	}},

                  "pattern": {"type": "string",
                              "description": "Le motif ou la formule du skill qu'il applique, en deux ou "
                                             "trois mots."},
--                "why": {"type": "string", "description": "Une phrase : pourquoi ce public cliquerait."},
++                "why": {"type": "string", "description": "Une phrase : le ou les déclencheurs qu'il active (peur, "
++                                                         "désir, curiosité) et pourquoi ce public cliquerait."},
                  "top": {"type": "boolean", "description": f"Un de tes {MAX_TITLES} titres conseillés."},
              },
          }},

modified skills/youtube-titles/SKILL.md +44 -5 Viewed

@@ -1,6 +1,6 @@
1	1	---
2	2	name: youtube-titles
3		-description: Generate 30 YouTube titles that earn clicks without lying — 20 built on three structural formulas (bold statement, how-to, time frame) with psychological levers, plus 10 free titles across proven click patterns (curiosity gap, outcome, contrarian, numbers, comparison, story, how-to). Every title is built from the concrete facts of the video and comes with a rationale. Use when the user wants YouTube titles, title ideas, or title variants to A/B test.
	3	+description: Generate 30 YouTube titles that earn clicks without lying — each one pulling on fear, desire or curiosity, ideally two of them — 20 built on three structural formulas (bold statement, how-to, time frame) with psychological levers, plus 10 free titles across proven click patterns (curiosity gap, outcome, contrarian, numbers, comparison, story, how-to, mistake). Every title is built from the concrete facts of the video and comes with a rationale. Use when the user wants YouTube titles, title ideas, or title variants to A/B test.
4	4	---
5	5
6	6	# YouTube Title Generator
@@ -13,6 +13,36 @@ You generate YouTube titles that earn clicks without resorting to lies. Every ti
13	13
14	14	You produce a wide range (30 titles), from safe to polarizing, so the author can see several kinds of promises before choosing.
15	15
	16	+## The Three Triggers
	17	+
	18	+Every click comes from one of three drives. Each title pulls on at least one; the strongest stack two, sometimes all three.
	19	+
	20	+### Fear
	21	+The viewer worries they're missing something, or already doing something wrong.
	22	+- Start from the audience's real worry: falling behind, wasting months on the wrong skill, the "good practice" that secretly hurts them.
	23	+- Flip tips into mistakes: "5 Ways to Write Better Prompts" → "5 Prompt Mistakes Wrecking Your Output".
	24	+- Invert a proven format: "How to Ship Faster" → "The Fastest Way to Wreck Your Codebase".
	25	+- Tease the danger, don't name it: "The Setting That Leaks Your API Keys" makes the viewer check; naming the setting answers the question.
	26	+
	27	+Only a fear the audience already has, and one the video actually addresses. Don't overdo it: one worry per title, no doom.
	28	+
	29	+### Desire
	30	+The title promises a transformation the viewer wants.
	31	+- Sell the result, not the process: the deployed app, the hours saved, the job — not the tutorial steps.
	32	+- The video must deliver the full result it promises, or the click turns into a thumbs-down.
	33	+
	34	+### Curiosity
	35	+The title opens a question only the video can answer.
	36	+- Ask what nobody thought to ask: "How Much Does a Claude Code Session Really Cost?"
	37	+- Build in contrast: a $5 setup next to a $500 one, 1 prompt next to 100.
	38	+- Go novel: something almost nobody would try ("I Let AI Run My Side Project for 30 Days").
	39	+- Use "actually" or "really": "Do AI Agents Actually Save Time?" implies the answer is surprising.
	40	+
	41	+### Stacking
	42	+- Desire + curiosity: "Get Your First 1,000 Users (Nobody Teaches This Part)"
	43	+- Fear + curiosity: "The Copilot Habit Slowing You Down (Without You Noticing)"
	44	+- Fear + desire: "Stop Learning New Frameworks (Learn This Instead)"
	45	+
16	46	## What You Need
17	47
18	48	Ask the user for:
@@ -33,6 +63,7 @@ Before writing anything, list what the video actually contains.
33	63	\| Transformation \| What changes for the viewer: skills, career, income, time, way of working? \|
34	64	\| Big idea \| The one claim from the video people would repeat to a friend \|
35	65	\| Audience \| Who gains, and what they want or fear \|
	66	+\| Risk \| The mistake, waste or danger the video helps the viewer avoid — only if it really does \|
36	67	\| Contrast \| Where a modest effort leads to an outsized result, or where the advice goes against the grain \|
37	68
38	69	The facts
@@ -67,7 +98,7 @@ A concrete amount of time or effort, then where to put it.
67	98	- "2 Hours a Day for 6 Months (The Skills Worth Learning Now)"
68	99	- "From Screenshot to Working Page in 18 Minutes (Full Build)"
69	100
70		-Spread these levers across the 20 titles, each in several titles:
	101	+Across the 20 titles, all three triggers appear several times each, and at least half the titles stack two. Spread these levers too, each in several titles:
71	102
72	103	\| Lever \| How \| Wording \|
73	104	\| --- \| --- \| --- \|
@@ -75,6 +106,7 @@ Spread these levers across the 20 titles, each in several titles:
75	106	\| Transformation \| A visible change in the viewer \| "change your career", "you won't work the same way" \|
76	107	\| Insider knowledge \| What most people miss \| "what nobody tells you", "most people ignore this" \|
77	108	\| Status \| Getting ahead \| "ahead of 99 % of developers", "irreplaceable" \|
	109	+\| Mistake / risk \| What the viewer may be getting wrong \| "the mistake killing your…", "before it's too late", "you're doing it wrong" \|
78	110
79	111	And these contrasts, in several titles:
80	112	- Small input, big output: "2 hours a day" → "a new career", "one screenshot" → "a full app".
@@ -83,7 +115,7 @@ And these contrasts, in several titles:
83	115
84	116	## Step 3: 10 Free Titles
85	117
86		-Ten more that leave the formulas aside: the most clickable titles you can find for this video, noticeably different from the first twenty. Draw on these patterns, at least five of them:
	118	+Ten more that leave the formulas aside: the most clickable titles you can find for this video, noticeably different from the first twenty. Draw on these patterns, at least five of them, and cover all three triggers:
87	119
88	120	### 1. Curiosity Gap
89	121	Create an information gap the viewer needs to close. Say enough to intrigue, not enough to satisfy.
@@ -120,6 +152,11 @@ Direct value promise. Works best when the outcome is specific.
120	152	- "How to [Achieve Specific Result] (Step by Step)"
121	153	- "The Complete Guide to [X] for [Audience]"
122	154
	155	+### 8. Mistake / Warning
	156	+The fear trigger on its own: what the viewer is getting wrong, without saying exactly what.
	157	+- "[Number] [X] Mistakes Killing Your [Outcome]"
	158	+- "You're Using [Tool] Wrong"
	159	+
123	160	For tech, tutorial and tool videos, the content type points to the strongest pattern:
124	161
125	162	\| The video is… \| Lead with \|
@@ -158,12 +195,13 @@ Present each title with:
158	195	```
159	196	[Title]
160	197	Pattern: [which formula or pattern]
161		-Why it works: [one sentence — what makes this clickable for the target audience]
	198	+Triggers: [fear, desire and/or curiosity]
	199	+Why it works: [one sentence — which trigger it pulls on and why this audience feels it]
162	200	```
163	201
164	202	## After the List
165	203
166		-Recommend your top 3 picks and explain why. Pick three titles that make three different promises (for example one statement, one how-to, one free title), so an A/B test tells the author which kind of promise their audience prefers. Consider:
	204	+Recommend your top 3 picks and explain why. Pick three titles led by three different triggers (one fear, one desire, one curiosity), so an A/B test tells the author which drive moves their audience. Within that, prefer titles that stack a second trigger. Consider:
167	205	- Which ones have the strongest curiosity gap?
168	206	- Which ones most clearly signal value to the target audience?
169	207	- Which ones would stand out in a feed full of similar content?
@@ -173,6 +211,7 @@ If the user has existing videos (check CLAUDE.md or ask), factor in what title s
173	211	## Rules
174	212
175	213	- High conviction, never a lie. Be bold, take sides, be polarizing when it fits — but every title is a promise the video actually keeps.
	214	+- Real fears only. A fear title names a worry the audience already has and the video resolves; never invent a threat to scare people into clicking.
176	215	- 30 distinct titles. No two titles that only differ by a word; no formula twice in a row.
177	216	- The core idea stays. Every title is about this video, not a more clickable neighbouring topic.
178	217	- Every title under 60 characters when possible (displays fully on mobile), 70 at most

  ---
  name: youtube-titles
--description: Generate 30 YouTube titles that earn clicks without lying — 20 built on three structural formulas (bold statement, how-to, time frame) with psychological levers, plus 10 free titles across proven click patterns (curiosity gap, outcome, contrarian, numbers, comparison, story, how-to). Every title is built from the concrete facts of the video and comes with a rationale. Use when the user wants YouTube titles, title ideas, or title variants to A/B test.
++description: Generate 30 YouTube titles that earn clicks without lying — each one pulling on fear, desire or curiosity, ideally two of them — 20 built on three structural formulas (bold statement, how-to, time frame) with psychological levers, plus 10 free titles across proven click patterns (curiosity gap, outcome, contrarian, numbers, comparison, story, how-to, mistake). Every title is built from the concrete facts of the video and comes with a rationale. Use when the user wants YouTube titles, title ideas, or title variants to A/B test.
  ---
  # YouTube Title Generator
  You produce a wide range (30 titles), from safe to polarizing, so the author can see several kinds of promises before choosing.
++## The Three Triggers
++
++Every click comes from one of three drives. Each title pulls on at least one; the strongest stack two, sometimes all three.
++
++### Fear
++The viewer worries they're missing something, or already doing something wrong.
++- **Start from the audience's real worry**: falling behind, wasting months on the wrong skill, the "good practice" that secretly hurts them.
++- **Flip tips into mistakes**: "5 Ways to Write Better Prompts" → "5 Prompt Mistakes Wrecking Your Output".
++- **Invert a proven format**: "How to Ship Faster" → "The Fastest Way to Wreck Your Codebase".
++- **Tease the danger, don't name it**: "The Setting That Leaks Your API Keys" makes the viewer check; naming the setting answers the question.
++
++Only a fear the audience already has, and one the video actually addresses. Don't overdo it: one worry per title, no doom.
++
++### Desire
++The title promises a transformation the viewer wants.
++- **Sell the result, not the process**: the deployed app, the hours saved, the job — not the tutorial steps.
++- The video must deliver the full result it promises, or the click turns into a thumbs-down.
++
++### Curiosity
++The title opens a question only the video can answer.
++- **Ask what nobody thought to ask**: "How Much Does a Claude Code Session Really Cost?"
++- **Build in contrast**: a $5 setup next to a $500 one, 1 prompt next to 100.
++- **Go novel**: something almost nobody would try ("I Let AI Run My Side Project for 30 Days").
++- **Use "actually" or "really"**: "Do AI Agents Actually Save Time?" implies the answer is surprising.
++
++### Stacking
++- Desire + curiosity: "Get Your First 1,000 Users (Nobody Teaches This Part)"
++- Fear + curiosity: "The Copilot Habit Slowing You Down (Without You Noticing)"
++- Fear + desire: "Stop Learning New Frameworks (Learn This Instead)"
++
  ## What You Need
  Ask the user for:
  | Transformation | What changes for the viewer: skills, career, income, time, way of working? |
  | Big idea | The one claim from the video people would repeat to a friend |
  | Audience | Who gains, and what they want or fear |
++| Risk | The mistake, waste or danger the video helps the viewer avoid — only if it really does |
  | Contrast | Where a modest effort leads to an outsized result, or where the advice goes against the grain |
  **The facts**
  - "2 Hours a Day for 6 Months (The Skills Worth Learning Now)"
  - "From Screenshot to Working Page in 18 Minutes (Full Build)"
--Spread these levers across the 20 titles, each in several titles:
++Across the 20 titles, all three triggers appear several times each, and at least half the titles stack two. Spread these levers too, each in several titles:
  | Lever | How | Wording |
  | --- | --- | --- |
  | Transformation | A visible change in the viewer | "change your career", "you won't work the same way" |
  | Insider knowledge | What most people miss | "what nobody tells you", "most people ignore this" |
  | Status | Getting ahead | "ahead of 99 % of developers", "irreplaceable" |
++| Mistake / risk | What the viewer may be getting wrong | "the mistake killing your…", "before it's too late", "you're doing it wrong" |
  And these contrasts, in several titles:
  - **Small input, big output:** "2 hours a day" → "a new career", "one screenshot" → "a full app".
  ## Step 3: 10 Free Titles
--Ten more that leave the formulas aside: the most clickable titles you can find for this video, noticeably different from the first twenty. Draw on these patterns, at least five of them:
++Ten more that leave the formulas aside: the most clickable titles you can find for this video, noticeably different from the first twenty. Draw on these patterns, at least five of them, and cover all three triggers:
  ### 1. Curiosity Gap
  Create an information gap the viewer needs to close. Say enough to intrigue, not enough to satisfy.
  - "How to [Achieve Specific Result] (Step by Step)"
  - "The Complete Guide to [X] for [Audience]"
++### 8. Mistake / Warning
++The fear trigger on its own: what the viewer is getting wrong, without saying exactly what.
++- "[Number] [X] Mistakes Killing Your [Outcome]"
++- "You're Using [Tool] Wrong"
++
  For tech, tutorial and tool videos, the content type points to the strongest pattern:
  | The video is… | Lead with |
  ```
  **[Title]**
  Pattern: [which formula or pattern]
--Why it works: [one sentence — what makes this clickable for the target audience]
++Triggers: [fear, desire and/or curiosity]
++Why it works: [one sentence — which trigger it pulls on and why this audience feels it]
  ```
  ## After the List
--Recommend your **top 3 picks** and explain why. Pick three titles that make three different promises (for example one statement, one how-to, one free title), so an A/B test tells the author which kind of promise their audience prefers. Consider:
++Recommend your **top 3 picks** and explain why. Pick three titles led by three different triggers (one fear, one desire, one curiosity), so an A/B test tells the author which drive moves their audience. Within that, prefer titles that stack a second trigger. Consider:
  - Which ones have the strongest curiosity gap?
  - Which ones most clearly signal value to the target audience?
  - Which ones would stand out in a feed full of similar content?
  ## Rules
  - **High conviction, never a lie.** Be bold, take sides, be polarizing when it fits — but every title is a promise the video actually keeps.
++- **Real fears only.** A fear title names a worry the audience already has and the video resolves; never invent a threat to scare people into clicking.
  - **30 distinct titles.** No two titles that only differ by a word; no formula twice in a row.
  - **The core idea stays.** Every title is about this video, not a more clickable neighbouring topic.
  - Every title under 60 characters when possible (displays fully on mobile), 70 at most